Brand Risks in the era of Social Media

Bushell, C (2022) Brand Risks in the era of Social Media. SSRN Electronic Journal. ISSN 4080009

Abstract

Bushell, Chris, Brand Risks in the era of Social Media (April 1, 2022). Available at SSRN: https://ssrn.com/abstract=4080009 or http://dx.doi.org/10.2139/ssrn.4080009

Text brandrisks_socialmedia_bushell_2020_DBAthesis.pdf - Published Version Restricted to Repository staff only until 24 December 2026. Available under License Creative Commons Attribution. Download (334kB)

Item Type:	Article
Divisions:	School of Business, Management & Commerce > Department of Business
Depositing User:	Chris Bushell
Date Deposited:	28 Oct 2026 10:38
Last Modified:	28 Oct 2026 10:38
URI:	https://rave.repository.guildhe.ac.uk/id/eprint/242

Available Versions of this Item

• Brand Risks in the era of Social Media. (deposited 16 Oct 2026 05:08)
  • Brand Risks in the era of Social Media. (deposited 28 Oct 2026 10:38) [Currently Displayed]

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