Items where Author is "Dal Pozzo, Guido"
Up a levelGroup by: Item Type | No Grouping
Jump to: Article
Number of items: 2.
Article
Dal Pozzo, Guido, Sit, Kokho (Jason) and Cicekli, Ilke (2026) Honest Brand Messaging During Crises: Communication Principles from Retail Marketing Practitioners. Cogent Business & Management. ISSN 2331-1975
Dal Pozzo, Guido, Sit, Kokho, Nieto-Garcia, Marta and Bernabei, Vincenzo (2026) Uncovering brand honesty: A systematic literature review and preliminary insights. Luxury Studies - In Pursuit of Luxury, 4 (2). ISSN 2635-1609