Items where Division is "School of Business, Management & Commerce > Department of Business" and Year is 2025
Up a levelBushell, C (2025) From Clicks to Clarity: Researcher observation Teaching Digital Marketing Metrics through Google Analytics in Higher Education - a practical paper. SSRN Marketing Science E Journal. ISSN 5288972
Bushell, C (2025) Influencers and Content Creators. Investigating Side Hustle Degrees Tooling the Next Gen. SSRN Marketing Science E Journal. ISSN 6176300
Bushell, C (2025) Tracking anonymous customer journeys across platforms - essay. SSRN Electronic Journal Marketing Science. ISSN 5347814
Maher, Chi (2025) Planning, Writing and Defending Doctoral Thesis:Strategies and Recommendations. In: The Dissertation Research Guide for the Doctoral Scholar. IGI Global Scientific Publishing., pp. 239-266.
Maher, Chi and Bedwei- Majdou, Catherine (2025) Semi- structured Qualitative Interview Guide:Process and Considerations for Doctoral Students. In: Qualitative Research Methods for Dissertation Research. IGI Global Scientific Publishing; IGI Global, pp. 195-220. ISBN 9798369311356